Sponsor a camp.
Own the war.
Every camp eats, shops, cooks and weighs in on camera, which means every camp has a pantry and every pantry has a brand behind it. Camp sponsorship puts your product inside the format instead of in the ad break beside it.
Sponsorship that is part of the show
A diet format is unusually generous to brands. The product is not a logo in the corner, it is the thing the contestants live on for a whole season and the thing the audience argues about.
- AInside the format: the pantry, the shop, the cook-off, the coaching
- BOne brand per category, exclusive for the season
- CA health-positive room: expert-supported, welfare first
- DBroadcast, social cutdowns, recipes and a home challenge
Own a diet camp
Seven category-exclusive packages instead of one hard-to-sell naming deal. Back the camp your category already belongs to.
| Camp | What it stands for | Natural category fit |
|---|---|---|
| Team Mediterranean | Olive oil, fish, vegetables and whole grains. | Olive oil, seafood, pasta and pantry, legumes, dairy, produce |
| Team Keto | Very low carb, high fat, chasing ketosis. | Red meat and pork industry bodies, eggs, dairy, low-carb snacking |
| Team Plant-based | All plants, all season. | Plant protein, plant milk, meat alternatives, legumes, wholefoods |
| Team Fasting | It is about when you eat as much as what. | Coffee and tea, electrolytes, sugar-free drinks, bottles and trackers |
| Team Paleo | Eat like an ancestor. | Fresh produce and horticulture, free-range meat and eggs, nuts, cookware |
| Team DASH | Balanced, blood-pressure friendly, mostly plants with meat as a guest. | Heart-health brands, reduced-salt ranges, grains, dairy, insurers |
| Team Calorie Count | Any food at all, just inside a deficit. | Meal delivery, portioned and prepared meals, tracking apps, scales |
Camp naming and camp count are confirmed at commissioning · founding partners get first call
Ways to come in
Everything is built around category exclusivity. Rates are quoted on application against the confirmed production and platform.
| Package | What it covers | Suits |
|---|---|---|
| Presenting partner | Series-level association, opening and closing billing, presence across every camp and every platform. One only. | Health, food or wellbeing brands |
| Camp partner | Own one diet camp for the season: the camp pantry, its on-screen supply, camp digital content and a camp page on this site. | Food, grocery and nutrition |
| Official grocery partner | Supply the shop, own the supermarket challenge, and take the retail media and in-store tie-in that comes with it. | Supermarket and grocery retail |
| Fuel and meal partner | Prepared meals, meal kits and delivery inside the format, plus the audience offer that follows each episode. | Meal delivery and prepared meals |
| Measurement partner | The weigh-in and body composition moment, the most watched beat in the show, plus the on-screen data. | Body composition, scales, scanning |
| Movement partner | Training sessions, gym locations, wearables and the activity data behind each camp week. | Gyms, wearables, activewear |
| Digital and app partner | The tracking layer contestants use on screen and the home-audience version viewers download. | Fitness and nutrition apps, insurers |
| Supply partner | Product in kind, credited on screen and in the digital content, without a full category buy-out. | Producers, growers, levy bodies |
Where a brand actually lands
These are the beats the format is built on. Each one can carry a partner, and each one is content long after the episode airs.
The weigh-in
The peak of every episode. Owned by the measurement partner, on screen, every single week.
The supermarket sweep
Camps race the aisles on a budget. A grocery format moment, and a retail campaign in its own right.
The cook-off
Rival diets, same brief, one kitchen. Cookware, appliance and pantry brands live here.
The camp pantry
What each team is allowed to eat all season. The most sustained product presence in the show.
The coach's session
Experts explaining the plan. The right place for a brand with a genuine nutrition story.
The temptation test
Contestants face what they gave up. Handled carefully, and never sold to the brand being resisted.
The home challenge
Viewers play along with their own camp between episodes, through the app, socials and this site.
Social and digital
Weigh-in cutdowns, camp recipes and contestant diaries that outlive the broadcast.
What partners can never buy
A weight-loss show carries a duty of care, and the fastest way to lose an audience is to look bought. Being strict about this protects your brand as much as ours.
Categories we decline
Gambling and wagering. Alcohol. Prescription weight-loss medicines and the telehealth services that prescribe them. Detox, appetite suppressant and quick-fix products. Any brand whose claims we cannot substantiate.
Duty of care is part of the deal
DietWars carries the Butterfly Foundation support line on every page and in the show, contestants are supported by qualified health professionals throughout, and partners are asked to respect that framing in their own campaign creative.
Where we are up to
An original Australian format in active development, with casting interest open nationwide. We publish no audience projections here. Partner conversations deal in the real production stage, and we would rather be straight about that from the first email.
Register your interest
Three fields and a few boxes. Tell us who you are and what you would like from us, and you get that rather than a generic deck.
An honest status update
Exactly where the production is up to, what is confirmed and what is not. No projections we cannot back.
Not a brand?
If you want to be on the show rather than behind it, head to become a contestant. For press and media requests, use the contact page.